Tourism INDABA brand refresh
A refresh of Africa's biggest travel show
We were tasked to refresh the INDABA travel show branding, beyond the Durban ICC. We did airport wraps, pull up banners, street pole ads, as well as the digital elements that we created for the show itself. It was a complete relook of a brand that had existed for some time. We needed to look at how to incorprate both South Africa and Africa into the branding from a travel perspective for the first time.