An ordinarily extraordinary South African Adventure

A Choose your own path video adventure

We created a campaign to show potential Brazilian tourists just how much South Africa has to offer its visitors, from a first person perspective.

Fogg focused its online campaign on giving users a first-hand experience of travelling in South Africa. The agency created a microsite that tracked the adventures of a celebrity Brazilian couple as they travelled through South Africa. The user was then able to choose their own choices along the way, taking them on a personalised adventure.

 

Results:

Over 43 435 unique visitors at the time of writing this. Brazilians spent an average of 7 minutes exploring South Africa. 1080 people played the companion game finding their perfect travel companion match.