20 Years of Freedom

A celebratory journey through South Africa

To celebrate 20 years of Freedom in South Africa, we created a digital story, whereby delegates at our trade show had to check-in to all 7 Freedom points. Those who did were in-line to win a Mandela Gold coin.


Over 2000 delegates completed the Madiba Journey, checking in to all 7 iPad stations that we dispersed throughout the exhibition. This encouraged footfall throughout the entire Indaba at The Durban ICC.



  • Branding
  • Naming
  • Technology